Control Message and Distribution
How hard do you think it used to be to become an authority on something. When you think about it used to be very hard because you used to have to only get your information out through the sources that were controlled by others for example television. But online everyone can see what you’re doing. You can use a godaddy promo code to obtain a domain name and create a website about anything you like. Now no one can tell you what you can do or what you can’t do. You can write about anything you like and not only do you put it on that site which may not have any users yet since it’s new, but you can put it out on multiple social networks.